![](https://cdn.myportfolio.com/425d34ad016cbb03cc93ccc21378d9a6/1ee14c80515a246babfc284f_rw_600.gif?h=5deea6d57f4229c640ae98152cbda345)
Art direction and graphic design for SolarAid’s #LightTheWay campaign.
SolarAid’s goal is to eradicate the kerosene lamp from Africa by 2020.
www.solar-aid.org @solaraid
www.solar-aid.org @solaraid
Campaign reach:
3.1 million people reached on Facebook
3.1 million people reached on Facebook
21.8 million people reached through Twitter
Campaign imapct:
• more than £1 million raised
• more than 300,000 new solar lights for Africa
• more than 2 million people will now have access to solar light
• more than 300,000 new solar lights for Africa
• more than 2 million people will now have access to solar light
Lifetime impact of 300,000 lights:
• more than £41 million will be saved by families in rural Africa
• more than 400 million extra hours of study will be possible
• more than 174,000 tonnes of CO2 emissions will be averted
• more than 400 million extra hours of study will be possible
• more than 174,000 tonnes of CO2 emissions will be averted
Photography by Corrie Wingate except where credited otherwise.
![](https://cdn.myportfolio.com/425d34ad016cbb03cc93ccc21378d9a6/d0308c5ecefc7c8276ab7506_rw_1200.jpg?h=0209de578982a1ea284432ede147b478)
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The campaign included many graphics for sharing on social media, produced ad hoc. The framing had to allow for a variety of images, differing amounts of text and various logos and campaign links. The selection below shows a few of what was produced for use on Facebook, Twitter and Google+.
![](https://cdn.myportfolio.com/425d34ad016cbb03cc93ccc21378d9a6/eabd8875f39b65f66bbfadb1_rw_1200.jpg?h=32dd3b45527b3a07f587ba8bc6edbb42)
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![](https://cdn.myportfolio.com/425d34ad016cbb03cc93ccc21378d9a6/274bdd22c984aceb0c24a382_rw_1200.jpg?h=efdef98ef91ed7daf6708bd0aeabfb1b)
![](https://cdn.myportfolio.com/425d34ad016cbb03cc93ccc21378d9a6/cd3824a7dbf11088de717bbc_rw_1200.jpg?h=57badf697c659e4eec389b70bb390d4a)
![](https://cdn.myportfolio.com/425d34ad016cbb03cc93ccc21378d9a6/0e7b4eafd1e8c2cbaac04707_rw_1200.jpg?h=4333ad41a74021d19f95fe60d3798788)
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