Art direction and graphic design for SolarAid’s #LightTheWay campaign.
SolarAid’s goal is to eradicate the kerosene lamp from Africa by 2020.   @solaraid
Campaign reach:
3.1 million people reached on Facebook
21.8 million people reached through Twitter
Campaign imapct:
• more than £1 million raised
• more than 300,000 new solar lights for Africa
• more than 2 million people will now have access to solar light
Lifetime impact of 300,000 lights:
• more than £41 million will be saved by families in rural Africa
• more than 400 million extra hours of study will be possible
• more than 174,000 tonnes of CO2 emissions will be averted
Photography by Corrie Wingate except where credited otherwise.
The campaign included many graphics for sharing on social media, produced ad hoc. The framing had to allow for a variety of images, differing amounts of text and various logos and campaign links. The selection below shows a few of what was produced for use on Facebook, Twitter and Google+.
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